Super human games
Delft hosted the first international de challenge of superhuman sports, a new field where physical activities are combined with computer game technology to create new sports. Delta interviewed the organising professor, the Japanese founder and some participants. All the disciplines rely on technology like VR or AR devices, they involve physical fitness and skills, and are played either for fun, competition or health reasons.
Channel 4 launched a major new advertising campaign for the Tokyo Paralympic Games — Super. Made by Oscar-nominated cinematographer Bradford YoungSuper.
But a starting pistol shakes her out of the dream, and reality bites. Bradford brought cinematic vision to the development process, with his talent for unique, emotive visual storytelling.
To do the same thing over and over with the same result. Until we see them cross that finish line on the biggest stage in the world.
And then we come as close as we can to understanding what it means and takes to be a Paralympian. As well as working closely with British Paralympians, 4Creative also liaised with the International Paralympic Committee, the British Paralympics Association and Scope, all of whom provided invaluable insight and guidance in shaping the campaign.
In development for 18 months the campaign was filmed over two weeks in mid-May. Behind the scenes images of the film — and portraits of the athletes — were captured by Ian Treherne, a blind photographer.
Channel 4 has already announced its most ambitious ever plans for coverage of the Tokyo Paralympic Games, including a multi-location studio format and an all-star presenting team for the forthcoming Games. The highlights show will then come to UK audiences from Tokyo, before returning to Leeds for an early evening show celebrating ParalympicsGB medals of the day, followed by The Last Leg, which will be broadcast to audiences daily from London.
Live overnight sport then comes from Japan.
In a first for the broadcaster, More 4 will be a dedicated team sports channel live from Tokyo which will see matches featuring ParalympicsGB teams in wheelchair rugby and wheelchair basketball. and change your settings to allow marketing cookies to view this content.
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